The basis of email marketing campaigns should be buyer personas. Would you buy a product that is entirely irrelevant to you? No, so figure out what kind of email is relevant to your consumers. Show customers with certain buying habits a list of recommended items that are back in stock. If you have a segment of consumers that dropped off of your service because they couldn’t afford it, offer them a discounted rate. What you want to do is use data to craft customized content for different segments of your client base. You won’t build relationships with your customers if they don’t feel special. If you do, the list will grow organically as your good service travels through word of mouth and referrals. You should treat these customers like gold. It doesn’t matter if your email list has 3 people or 100 people. It’s 2022, and there are different and better ways of doing email. Your email marketing campaign can’t look like it was from the 1970s.

Email is the most likely channel for sales conversion.

The ROI for email is over $30 for every dollar you spend.

Worldwide, there are 4 billion email users.

If you don’t have an email marketing campaign, this is why you’re missing out. That’s a great, low-cost way to gradually acquaint yourself with your client base. This isn’t to say you should spam your customers, but rather an occasional reminder through email? If you interact with someone frequently, you’re more disposed to like them. There’s also what social psychologists call the propinquity effect. It’s a win for everyone, and this makes good business. This is an incentive for customers to stay subscribed to your updates, and they are rewarded for it. Loyal customers get better discounts and better service. Building RelationshipsĮmails are a great way to build relationships with your customers. The emails are just a gentle nudge telling them that you exist. If a customer has subscribed to you, and you know your product is a good one, they welcome emails. Maybe your inbox is clogged with spam and there are a hundred mailing lists you’re trying to unsubscribe from.īut think about emails that you do like to receive.Ĭoupons for services that you actually use, and blog updates for your niche hobby. If you’re skeptical, that’s probably because you’ve had bad experiences with emails yourself.

Why Use Email MarketingĮmail is a targeted and effective form of marketing. This is why email is so powerful: it’s an amazing way to convert customers that are already receptive, and it is highly valuable because you can build relationships with your customers. This means that they have already interacted with your content, maybe even of their own volition. They may have subscribed to your mailing list or made an account on your website. Think about how you got those customers on your email list. You have the ability to target the customers you want through one of the most direct channels: email. You might have thought: everyone’s on social media, so why would anyone need email marketing?Įmail consistently generates the highest ROI of all marketing channels, so don’t make the mistake of snubbing it for your business.ĭon’t know where to start? Read on for our definitive email marketing guide for 2022.

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